Interesting day today at FoodDesign 2012 at london’s Metropolitan University. Supporting Brendan Walker with some live technology for his keynote “nil by mouth” Where we (surprise surprise) strapped up a couple of willing victims with a bunch of biomonitoring kit – ECG, EDA, EEG and EMG on this occasion, having starved them for the preceding 24 hours and watched their data live as they tucked into some delicious cheese, port, pie and chocolate – Ocado’s finest range no doubt.
A bit exciting in the few minutes heading up to the talk when my computer decide to have a fit, but all was good in the end and it worked out well. Very pleased with our new “rev counter” style arc charts for data visualisation in vicarious – though they’re not terribly practical. In practice, we only fed one participant – but presented the data for both while the second vicariously, or perhaps just jealously experienced the eating pleasure. Some very nice and clear indications of arousal and neural activity. Interesting momentary delay between eating the food and the arousal spike. Presumably that’s simply the activation delay of saliva breaking down the food enough for the tastebuds to function and send to the sensory receptors. The result of that was that the arousal spike for the non-eater was actually faster than that for the eater. On the whole Brendan’s talk seemed to go down well – lots of positive questions and comments afterwards.
The rest of the day was much more relaxed, here in the glorious london sunshine. As one might expect from a food design conference, lunch was pretty good. In fact it was bollocks. Not the dog’s in this case, but some poor lamb’s. The menu consisted of “Lamb’s testicles on cous cous”, “Jellyfish Salad,” “Seaweed Snaks,” “Yoghurt and Bee Vomit” and some Popping candy: liberal quantities of which I liberated after the event.
Other highlights involved a display of a 10x10x4.4m “Carrot Experience” aimed at getting children to love carrots, and a fascinating talk about building cultural identity through ceramics: using cider mugs as a lovely example – my favourite of which was one which had the word “Moderation” written vertically on the inside, to be revealed as one partook and thus rejected moderation.